Advertising

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including television, radio, movies, magazines, newspapers, the Internet, and billboards. – This is the meaning of advertising from my research.

Advertising for me is a way wherein you can promote something. It can be considered as a very important vehicle of communication between the advertisers, the owners, the audience and the ordinary people. Advertising is also an art. It comprises creativity and critical thinking. For an ad to be effective and sold, advertisers must formulate catchy and unique ads for the audience to buy it. Advertising is a science, for it undergo a certain process for preparation to evaluation. It requires a systematic, step by step process that would bring about success that a single wrong move would greatly affect it.

1CA2 Magazine: "US.Time"

For our final project in CA102 class, we are obliged to make our own magazine, which has a name, ideas, articles and photos from us. This will serve as half of our final grade that’s why we should prepare and organize ourselves for this major project. Leaders should be assign and division of labor should be implemented for the work to be easy. There is a publisher, editor-in-chief, and business director. There are also some committees such as art, marketing and advertising, promotions and circulation, and lastly production.

I was assigned to be one of the members of the promotion and circulation committee. But for a much better preparation I helped in looking for sponsors for us to have a budget for our magazine, too bad I didn’t found any. I helped in promoting our magazine and find ways to advertise it to my friends. It was fun. Also, I was also chosen to be one of the models of this great magazine. We used different kinds of clothes to make our photos colorful and we used retro as our theme.

I enjoy doing these things for our magazine and it was fun. Eventhough it was very tiring and time consuming, it still gives me smiles because of the bonding that we had and shared as we produce this project. For me this is an interesting magazine because it doesn’t only speak the voice of us teenagers but it also shows the reflection of our class. For me our magazine was a success, I don’t care what our grade is all I know is we did well and we tried our best.