Advertising

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including television, radio, movies, magazines, newspapers, the Internet, and billboards. – This is the meaning of advertising from my research.

Advertising for me is a way wherein you can promote something. It can be considered as a very important vehicle of communication between the advertisers, the owners, the audience and the ordinary people. Advertising is also an art. It comprises creativity and critical thinking. For an ad to be effective and sold, advertisers must formulate catchy and unique ads for the audience to buy it. Advertising is a science, for it undergo a certain process for preparation to evaluation. It requires a systematic, step by step process that would bring about success that a single wrong move would greatly affect it.